A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.

Why are lookalike audiences important?

While you might have a good idea of who your ideal customer is, lookalike audiences dissect your existing followers and user base to find their commonalities. Facebook leverages its massive trove of customer data to connect the dots between your target audience, helping you find highly-qualified users you previously wouldn't have been able to reach. Most importantly, this informed targeting optimizes your media spend and lowers the cost of acquisition in the process.

We will set up Lookalike Audience based on your current pixel data or customer email list.

Note: You must have existing pixel data or e-mail list in order to create lookalike audiences. In other words, you must either have previously run ads on Facebook or a customer list.

What you’ll get

• A Lookalike Audience created in the Facebook Ads manager giving you access to a larger audience of similar people

What we’ll need

• Once you order this task we’ll need access to your Facebook Ads manager
• (optional) If you want us to setup a Lookalike Audience for an existing list, you’ll need to provide it

 Best used by

• Any business that has already run Facebook Ads or has a collection of customer email addresses